Rik Cordero is resurrecting the hip-hop video

via Urb Magazine
Excerpt below:
"Queens born-and-based director Rik Cordero has the power to change the way hip-hop looks. He’s squishing the gap that separates the world where rappers came from into the world they now dwell. The resulting dynamic is a raw portrayal of the artist. . .

Peep any Cordero video and you’re sure to see a large emphasis on the grittiness and humanity of the music. Cordero’s pathos-mining is turning him into a true trendsetter, as his ability to depict his subjects stripped-down and perhaps even aesthetically unflatteringly is becoming increasingly sought after. Nas, The Roots, Ghostface, Remy Ma and many more, are all fans and repeat collaborators with the influential and visionary director."
Full article here