Fears that Vell4Short’s Project Sore Thumb was turning into Detox were calmed last week when he sent around the advanced release. Bloggers, DJs, PR folk, and selected friends got a sneak peak of the collection that been reworked time and time again. What we heard was growth, honesty, and music without gimmick.
The Gemini’s 26th birthday doubled as the official release date of his first Red Planet Music Group release. #HappyBirthday and #ProjectSoreThumb tweets filled timelines and showed a bit of marketing insight. By featuring and holding his own on tracks with a number of artists Erk Tha Jerk, D. Bledsoe, London, Prank, and Moe Green, the Oakland native was able to pique the interest of new listeners and show that he is a contender in the Bay’s musical landscape.
Project Sore Thumb feels melancholy. Yeah, it’s peppered with humor and “I’m flyer than you” braggadocio, but even those tracks offer a laid-back sound. Maybe everything was written during a late night haze, the space where you think about everything cuz you can’t cut your brain off to sleep. Or maybe it was all written during the moments between blunts. Maybe both.
But when the tracks were written and how long folks waited for the release don’t matter much. When a man shares his coming of age narrative and includes notes on family health issues, navigating infidelity on both sides, living above his means, and the death of his best friend, you listen.
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