Iamsu is without a doubt one of the top lyricists in the Bay Area right now. And with the Rich City sophomore’s HBK Gang about to take over Summer Jam, he’s released a couple new visuals worth checking out. “All I Ever Wanted” is a one verse continuous shot, set against a Lake Merritt sunset. The stark glowing contrast is simple, but fitting for his reflections on his underdog status. He knows that things are changing and demonstrates that he’ll be minding his grind till his success is assured.
Su’s “Gucci Gucci” freestyle is one the strategies he’s employing to get there. Beasting on a mainstream beat is pretty standard practice for emcees, but Su makes the track sound made for him. The video finds him cooking and sparring with rapid-fire punch lines and wordplay, and Daghe+Digital’s manic post-hyphy gigging takes this joint to a whole new level.
Be sure to download his Young California mixtape and, if you’ve been under a rock, watch the video for the biggest song out of the Bay this year, “Up!” after the jump.
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